Business funding leads
Owner-operators who need equipment, working capital or premises financing, with the use of proceeds on the form.
Business funding leads are owners of small and mid-sized businesses who need equipment, cash flow or premises financing, often self-employed people you already serve on the mortgage side. A plain word first: whether a mortgage licence covers non-mortgage business lending depends on the province and on your own compliance advice. We build campaigns only for the products you are licensed or permitted to arrange.
- Business owners with a stated use of proceeds
- Built only for products you are permitted to arrange
- Exclusive and never resold
Business funding leads, in 45 seconds
A shop owner on payroll Friday, what they search for that night, and the inquiry that reaches you with the business, revenue range and purpose attached.
The owner-operators behind business loan leads in Canada
Equipment buyers
A contractor, clinic or trucking company with a quote in hand and a contract waiting on the equipment. Equipment loans, leases and Canada Small Business Financing Program loans are all on the table.
Cash-flow gaps
Seasonal swings, slow receivables, or a bank that said no. They need working capital fast and need someone to compare lenders for them.
Premises owners
Owners buying or refinancing their building, or taking equity out of it. A loan secured on real property is mortgage business, which is where your licence is clearest.
CSBFP loans are made by banks and credit unions, with government sharing the lender's loss risk. Your value is matching the file to the right lender, not the program itself.
What the form captures and what to be careful about
On the form
Business type and time in operation, province, amount needed, what the money is for, whether property is available as security, and timing. Use of proceeds matters because it decides which interest-rate rule applies.
Licensing
In Ontario, FSRA exempts only certain non-individual permitted clients dealing with each other, and BC's Mortgage Services Act covers mortgage services. Other provinces differ. Get your own advice, then tell us which products to build for.
The criminal interest cap
Since January 2025 the criminal rate is 35% APR, and fees and commissions count as interest. Narrow exemptions exist for some commercial loans. Know which applies before you place a file.
Advertising
No guaranteed approval, no government logos, and no implied government backing for CSBFP. Credit ads on Meta require the Special Ad Category and limit targeting and lead form fields, which is one reason Google Search carries most of this work.
Commercial property deals fit under commercial mortgage leads. The search channel is covered in Google Ads for mortgage brokers, the delivery model in exclusive mortgage leads, and the full process on how it works. The company behind this site is Amplify Leads, month to month with no long contracts.
Questions brokers ask us
Does my mortgage licence cover business loans?
It depends on the province and on your own compliance advice. A loan secured on real property is mortgage business, but equipment, receivables and similar products may fall under different rules or none, and that is not the same everywhere. Check with your regulator and your brokerage before you take these leads.
What counts as a business funding lead?
An owner-operator who has told us the business, how long it has operated, how much they need and what it is for. Use of proceeds is on the form because it shapes both the product and the legal rules that apply.
Which channel works for business loan leads in Canada?
Google Search, mostly. Owners with a deadline type things like equipment financing or business loan broker. Facebook and Instagram reach owners earlier in the process but with tighter targeting limits, because credit ads need a Special Ad Category.
Can you advertise merchant cash advances?
We would not advertise them as low cost, and we do not make promises about speed or approval. Funders rarely publish an annual rate, which matters under the criminal interest cap. If you arrange them, say so plainly and let the lender disclose the cost.
How do I get these leads?
Either a managed campaign under your own name, or pay per lead in the province you work in. Leads are exclusive to you and never resold. Start with a free strategy call so we can confirm which products you can arrange before anything goes live.
See what a campaign would look like in your market
A free 30-minute call. We look at your province, your products and what is already working, and map out what we would build. If it is not a fit, you will hear that too.