Exclusive mortgage leads, pay per lead
Buy mortgage leads in Canada that go to you and nobody else, with the borrower's answers attached.
If you have bought shared mortgage leads before, you know the drill: the borrower has already talked to three agents by the time you call. Our pay-per-lead model is different. Each inquiry comes from a campaign built for your province and product, it is delivered to you alone, and it is never resold. You choose the lead types, we deliver as they come in.
- Exclusive to you, never shared or resold
- Delivered in real time with the qualifying answers
- No long-term contract: buy the next block only if the last one worked
Exclusive leads, in 45 seconds
One lead sold to four brokers, then the same lead going to you alone. Pick the types, the region, and pay per lead delivered.
Lead types we deliver across Canada
Purchase leads are the most affordable because almost anyone can inquire. Homeowner lead types cost more, because a person who does not own a home is disqualified on the first question, and that filtering is what makes the lead worth your call.
Purchase
First-time and move-up buyers in your region
Refinance
Homeowners with a renewal or a reason to restructure
HELOC
Equity access for renovations, investments or cash flow
Debt consolidation
Homeowners carrying high-interest balances
Second mortgage
Equity behind a first the borrower will not break
Private mortgage
Declined by A lenders, need a private lender or MIC
Power of sale
Equity and a deadline, handled with care
Reverse mortgage
Homeowners 55 and over looking at their options
Commercial
Investors and owners financing income property
MLI Select
Rental buildings of five units or more
Business funding
Owner-operators who need capital
Land and construction
Lots, self-builds and draw mortgages
Self-employed
Business owners who assume they will not qualify
Every type has its own page: see all lead types.
How pay per lead works
- Pick the region and the products. Province-wide or a set of cities, and the lead types you want.
- We build and run the campaign. Ads, landing page and qualifying form, on our side, inside Meta's and Google's credit ad rules.
- Leads arrive as they come in. Email, and into your CRM, with the answers. You get a text or a call out within minutes.
- You pay per lead delivered. In blocks, with no contract. Leads that fail basic checks are replaced.
Pay per lead or a managed campaign?
- Pay per lead if you want inquiries without running anything, or you are testing a new product or region.
- Managed campaign if you want your name on the ads, your own ad account, and a system you own and can see.
- Both are month to month and both deliver exclusive leads. Compare them on the how it works page.
Not sure which fits? That is what the free strategy call is for.
Questions brokers ask us
What makes a mortgage lead exclusive?
It was generated by an ad and a form built for one broker, it is delivered to that broker only, and it is never sold again to anyone else. Shared lead programs sell the same inquiry to several brokers at once, which is why the borrower gets four calls and goes with whoever quotes the lowest rate.
How are pay-per-lead leads different from a managed campaign?
The campaigns are the same. With pay per lead, we run them on our side and you pay only for the exclusive leads delivered. With a managed campaign, the ads run under your name from your own ad account and you own the whole system. The how it works page compares the two.
What information comes with each lead?
Name, phone, email, province, and the answers to the qualifying questions on the form: whether they own, what they want to do, rough amounts and timing. Delivered in real time by email and into your CRM if you have one.
Can I choose the lead type and province?
Yes. You tell us the province or region and the products: purchase, refinance, HELOC, debt consolidation, private or second mortgage, self-employed, reverse, or commercial. Homeowner lead types cost more than purchase leads because fewer people qualify.
Is there a minimum or a contract?
Lead packs are bought in blocks and there is no long-term contract. If the leads are not working for you, you do not buy the next block.
Can I buy mortgage leads in Canada from you if I am a new agent?
Yes, as long as you are licensed in your province. New agents often start with a small block of purchase leads to build call volume, then move to a managed campaign once they know their numbers.
See what a campaign would look like in your market
A free 30-minute call. We look at your province, your products and what is already working, and map out what we would build. If it is not a fit, you will hear that too.