Facebook ads for mortgage brokers
Exclusive purchase, refinance and HELOC inquiries from Facebook and Instagram, under your name.
Facebook and Instagram are still where Canadian mortgage brokers get leads fastest. The difference between a campaign that fills a calendar and one that burns a budget is not the targeting. It is the offer, the form and what happens in the first five minutes after someone submits. We build all three.
- Live in one to two weeks
- Ad spend goes straight to Meta, never through us
- Every lead is yours and never resold
Facebook ads for brokers, in 40 seconds
The old way and the campaign that works, side by side, down to the text that goes out within a minute.
Why most mortgage Facebook ads fail, and what we do differently
Brokers usually run one of two campaigns: a boosted post with a headshot and "message me for rates", or a lead form that asks for a name and a phone number and nothing else. The first gets likes from friends. The second gets a phone number and no context, and the agent calls someone who barely remembers clicking.
One offer, not a menu
"Find out what your home could borrow against" beats "we do all types of mortgages". Each campaign gets one promise aimed at one borrower, which is why the cost per lead stays sane.
A form that qualifies
The form asks the questions you would ask on the first call: do they own, roughly what is owed, what they want to do, when. Leads arrive with answers, so your first call is a real conversation.
Five-minute follow-up
A text and an email go out the moment the form is submitted, with a link to your calendar. Speed to lead is the single biggest lever in mortgage marketing and we automate it.
What a managed Facebook campaign includes
- Offer and audience strategy for your province and product mix
- Ad creative: images and copy, refreshed when they tire
- A landing page and lead form that pre-qualify
- Campaign setup inside Meta's credit ad category rules
- Real-time delivery into your CRM, with automated text and email follow-up
- Calendar booking and reminders
- Weekly reporting on spend, cost per lead and booked calls
Which borrowers Facebook is best for
Facebook reaches people before they search, so it works best for products where the borrower does not yet know they have options.
- Refinances and renewals coming up in the next year
- HELOCs and debt consolidation for homeowners with equity
- Private mortgages for people the banks turned down
- First-time buyers in a specific city or region
- Self-employed and newcomer borrowers who assume they will not qualify
For borrowers who are already searching, Google ads catch them at the moment of intent, and SEO keeps bringing them in after the ad spend stops.
Prefer to skip the campaign and just get the leads?
Some brokers do not want an ad account, creative approvals or weekly reports. They want qualified, exclusive inquiries delivered as they come in. That is the pay-per-lead model: same campaigns, run on our side, with you paying only for the leads delivered. The how it works page compares the two.
Questions brokers ask us
Do Facebook ads still work for mortgage brokers in Canada?
Yes, and they are still the fastest way to get a steady flow of inquiries. What changed is the bar: a generic "get pre-approved" ad with a stock photo gets ignored. An ad with one clear offer, aimed at one kind of borrower in one region, with a form that asks the right questions, still produces leads soon after launch.
What does a mortgage lead from Facebook typically cost?
It depends on the province, the product and the season. Purchase and renewal inquiries are usually the cheapest. Leads that require the person to own a home, like refinances, HELOCs and private seconds, cost more because fewer people qualify. We go through realistic ranges for your market on the call rather than quoting a number that might not apply to you.
Are these leads exclusive?
Yes. The ads run under your name, the form belongs to you and the lead lands in your CRM. Nobody else sees it and it is never resold.
Who pays Meta for the ad spend?
You do, directly, from your own ad account. We never mark up ad spend or run it through us, so you always know exactly what went to Meta and what went to the work.
What about Meta's rules for credit and housing ads?
Mortgage ads fall under Meta's special ad category for credit, which limits some targeting options. We build every campaign inside those rules, and we put your brokerage name and licence number on the ad and landing page where your province requires it.
How quickly can a campaign launch?
Most campaigns go live within one to two weeks of the strategy call, once you have approved the offer, the ad creative and the landing page.
See what a campaign would look like in your market
A free 30-minute call. We look at your province, your products and what is already working, and map out what we would build. If it is not a fit, you will hear that too.