Mortgage marketing for Canadian brokers who want their own leads
Facebook ads, Google ads and SEO that send borrowers to you, not to four other agents.
MortgageMarketing.ca is run by Amplify Leads, a Toronto agency that has spent the last decade building lead generation for mortgage agents, brokers and private lenders across Canada. We run the ads, build the pages, qualify the leads and book the appointments. You take the calls.
Run by Amplify Leads, Toronto. We run the ads, build the pages and book the calls.
- Month to month. No long contracts.
- Every lead is yours alone and never resold.
- Canada wide, from Vancouver to Halifax, in every province's rules.
Forty seconds on how it works
Why buying shared leads stops working, and what a campaign under your own name looks like from the ad to the booked call.
- The shared-lead problem, shown not described
- Ad, form, text, booking: the whole sequence
- What stays the same on every campaign
What happens in the first five minutes
Speed to lead is the whole game in mortgage marketing. This is the sequence every campaign we run is built around. Example lead, not a real client.
- 0:00Your brokerage
SponsoredOwn a home in Brampton? Find out what your equity could do before your renewal.
Check my optionsA homeowner sees your ad
- 0:00:40Own a home?YesOwing, roughly$410kGoalConsolidate debtRenewalIn 4 months
Answers four qualifying questions
- 0:01:05Hi Priya, thanks for reaching out about your renewal. Here is a link to grab a time that works for you.Thursday at 2:30 works
Gets a text within a minute
- 0:04:50Call booked
Thu 2:30 pm with you. Reminder texts set.Books straight into your calendar
Three ways to get borrowers. Most brokers have only tried one.
Shared leads from a portal put you in a race with three other agents. Posting on your own page reaches the people who already know you. A campaign built for your business reaches the borrowers who are searching right now.
| Buying shared leads | Doing it yourself | A campaign built for you | |
|---|---|---|---|
| Who else gets the lead | Usually three or four brokers | Nobody, if you get one | Nobody. It is yours. |
| Who the borrower expects to hear from | Whoever calls first | You | You, by name, from the ad to the booking |
| Your time per week | Hours of cold calls | Evenings learning ad platforms | The calls that are booked |
| Follow-up | Manual | Manual | Text and email sequences, booking and reminders |
| What you learn | Nothing you can reuse | Slowly, with your own money | Which offer, audience and creative works in your market |
The channels we run for mortgage brokers
Each one is a page of its own, with what to expect, what it costs in time, and what kind of borrower it brings.
Facebook and Instagram ads
The fastest way to a steady flow of purchase, refinance and HELOC inquiries. Built around one offer, one audience and a form that qualifies before you call.
What a Facebook campaign includesGoogle Search ads
Borrowers who are typing "second mortgage Mississauga" at 11pm. High intent, higher cost per click, and worth it when the landing page does its job.
Where Google beats FacebookSEO for brokers
The long game. A site that ranks for the mortgage questions people in your city ask, so the leads keep coming after the ad budget stops.
How long SEO takes, honestlyTwo ways to work with us
Pick the one that fits how you like to run your business. Both are month to month, and both come with leads that are yours alone.
Compare the two modelsManaged campaign
We run everything under your brand: ads, landing pages, lead qualification, follow-up texts and emails, booking and reporting. You get a pipeline you own and can see.
- Your name on every ad and page
- Ad spend goes to Meta or Google, not through us
- Weekly numbers you can read in a minute
Pay per lead
No campaign to manage. You tell us the province and the type of borrower, and you pay only for the exclusive leads we deliver to your inbox and CRM.
- Purchase, refinance, HELOC, private, reverse and commercial
- Delivered in real time with the borrower's answers
- Never shared, never resold
How a campaign gets built
A 30-minute call
Your province, your lenders, the products you want more of and the ones you do not. You leave knowing what we would build and why.
Offer, audience and creative
We write the offer, build the landing page and form, and make the ads. You approve everything before it goes live.
Launch and qualify
Leads arrive with their answers, get texted and emailed automatically, and book straight into your calendar.
Improve every week
We watch cost per lead and booked calls, swap tired creative and tighten targeting. You see the numbers.
A Toronto team that has run mortgage campaigns for years
Anthony Thai founded Amplify Leads after more than ten years in digital marketing. Today the team runs lead generation for mortgage brokers and other local service businesses across Canada.
You talk to the people running your campaign. If it is not producing, you hear it early, along with what we want to change. That is why there are no long contracts here: the work has to earn the next month.
About Amplify LeadsLead types we generate
Every product has its own borrower, its own questions and its own best channel. We have a page for the common ones.
Questions brokers ask us
Do you only work with mortgage brokers?
Yes, in Canada. Independent mortgage agents, brokers, brokerage teams and private lenders. That focus is why the campaigns work: we already know which offers, questions and follow-up a borrower in Brampton or Burnaby responds to.
Are the leads really exclusive?
Every lead comes from an ad or page built for your business and goes to you only. We never sell the same lead to anyone else, and we never recycle a list.
Is there a long contract?
No. Everything is month to month. If the campaign is not producing, you stop. We would rather earn the next month than lock you into it.
What does it cost?
It depends on your province, your products and how many leads you want. There are two ways to work with us, a managed campaign or a pay-per-lead model, and we go through both on a short call so you can pick what fits.
How fast do leads start?
Facebook and Instagram campaigns go live within one to two weeks of the strategy call and usually start producing leads soon after launch. Google ads take a week or two to settle. SEO is a longer build that pays off over months.
Do you handle the follow-up?
We can. Automated text and email follow-up, appointment booking and reminders are part of a managed campaign, and we connect to the CRM you already use.
See what a campaign would look like in your market
A free 30-minute call. We look at your province, your products and what is already working, and map out what we would build. If it is not a fit, you will hear that too.